那樣的設計方案才算是甲方和乙方一眼就愛的

那樣的設計方案才算是甲方和乙方一眼就愛的

設計方案是一種無止盡的溝通交流。

大夥兒更為瞭解的著作應當便是兩年前Mousegraphics為中國的著名品牌“某泉”設計方案的“打奶茶”全新升級包裝,與眾不同的定義提煉出及其簡潔的酒瓶包裝設計方案得到 了非常好的銷售市場反應。

Mousegraphics是大家最愛的產品包裝設計企業之一。根據她們的著作,傳遞出“媒體即內容”的設計方案觀念。對產品包裝設計來講,大家覺得最重要的不取決於資訊內容之多,只是取決於資訊內容的次序與精確。

農夫山泉

Briefing:

Release a alternative tea drink and want the packaging and associated identity

Target patron:

Mainly younger and middle ages, of both sexes

Layout idea:

Tea drinks constitute a rather competitive marketplace in china. Our purchaser briefed us with a product name that became our primary identification automobile : “now not easy tea”. We created a code out of everyday shapes that without delay and successfully translate this call in visuals: x for “now not”, the customary shape of the circle for “simple” and therefore the semi-circular shape of a pot for “tea”. The products , to be had in tea and oolong tea flavors, is strongly identified in two colorations and three languages, (the chinese language, english and therefore the visible). The brand identification is diagnosed with this process of translation in the course of a dynamic manner and fashion is affirmed as an exercising in conversation.

Aromatologic

Briefing:

Introduce in greece and overseas a alternative line of cosmetics supported components extracted from the mythical vicinity of the lifeless sea . We commenced with a line of precise oil perfumes. We would like to enlarge our line with a chain of spa merchandise. We’d type of a packaging layout on the way to be distinct and yet consonant with different aromatologic merchandise.

Target consumer:

State-of-the-art men and women who look after the provenance and materials of splendor products, admire spa treatments and could use spa cosmetics privately .

Layout concept:

We had worked with our consumer to create the aromatologic emblem photo and tale and commenced packaging programs with the oil perfume collection. Within the spa line we worked further on the ‘good judgment’ aspect inside the emblem’s call. We designed the glass container, its padded case and plastic cowl and devised their picture design as a game of alternating substances and primary geometric shapes, volumes and colorings . The logo emblem, invented due to the fact the metamorphosis of an essence drop to letter a, is placed within the middle of the packaging surface. Colourful but hazy colorings, just like the hue and experience of the spa product in each case, radiate in tender, beneficial waves.

Foods cross

Briefing:

We would want to enter the marketplace with our excessive nice product. We might like logo identity design and packaging packages.

Target consumer:

Greek and overseas markets. State-of-the-art customers who look for best merchandise.

Layout concept:

The market for honey may be a growing one and intrinsically already filled with a selection of packaging design. We might have appreciated to understand a emblem identity geared up to bring this product’s specific advantage: it is pure synthesis. That is regularly greek honey outstanding for its extraordinarily excessive attention of thyme pollen grains (80%). An extraordinary, natural fabricated from an eco-conscious manner, meant to be presented in numbered and signed vases. We evolved the logo design as a cautious pairing of cross-formed lettering (brand call) and consequently the photo of a bee, designed for us via the the world over regarded illustrator si scott. The elongated glass vessel we selected is roofed on its upper element and toped with the aid of the brand identification elements and relevant records, during a way that permits the synthesis specifics and consequently the collector’s statistics (quantity) to be virtually seen even if the very best is removed. Black, white and pink dominate the packaging layout in an change regard to a pharmaceutical/cosmetics language.

Ion

Briefing:

We would wish to renew the photo of our line of couverture chocolates. We would like a updated look for a properly-appreciated product.” τhe target purchaser: a center – top crust organization of various a while, devoted to the ion satisfactory and also younger generations of potential clients.

Goal client:

A center – upper crust institution of assorted a while, trustworthy to the ion fine and additionally younger generations of prospective clients.

Design concept:

This is a purchaser with whom we’ve cooperated successfully in other rebranding projects. Throughout this case we needed to range the couverture packaging at some point of a manner that might update the merchandise identification and pleasantly marvel customers while strengthening loyalty to the logo. We opted for a design considerably specific to the visually overcharged one which already existed: the packaging surface became cleared just so the essential product attributes could emerge in desire of the buyer . Zones of colour have been restrained to floor edges so on denote the four specific chocolate types-flavors (conventional, milk, darkish cocoa and white chocolate). Emphasis became given to the 5 gr. Couverture piece that’s that the practical foundation of the chocolate-cooking procedure; its sharp ‘snap’ is truely a symbol of fine and consequently the primary element that reminiscence recollects in reference to couverture managing. Cooking ritual changed into similarly invoked by means of the hand-drawn designs of pots where chocolate pieces are melted. The chosen typography added to an standard feeling of a neat kitchen diary wherein notes and recipes are stored and valued.

Harmonia

Briefing:

We want a packaging design which can introduce within the maximum definitive manner a radical line of meals merchandise. They’re truly extra of ‘meals principles’, as all of them propose a substitute , health-clever and taste-complete way of lifestyles. We would love the making plans to be equally innovative.

Goal customer:

Greek and foreign markets. Health aware and traumatic consumers. Α greater customized touch with our purchasers are going to be attempted through both social media and seminars or applicable culinary meetings. Products supplied in specialised food shops, delicatessen shops, brand e-save.

Design idea:

Our consumer asked for an air of mystery of exclusivity which should however be rooted in beauty and measured values. We had to deliver radical simplicity and trace at a special modus vivendi. We needed to cope with a terrific variety of merchandise along with vegetable oil , flour, pasta, herb infusions, fleur de sel, etc. A lot of them are supported the emmer type of wheat seeds, one a number of the earliest domesticated, dual core crops, within the ancient global. We opted for a layout which might deliver the dual nature of those valuable seeds also the concord and balance, the mathematical perfection of the spindle shape , which those seeds consider. We additionally determined to attempt to to so via a strong visible assertion regarding space and be counted. Using lucio fontana’s well-known tagli (curb) pieces as additional notion, we designed simple white surfaces – programs which might be prominent through the phantasm of a cut, a twofold spindle like incision on paper. Blurring the distinction between and 3 dimensionality, this is regularly also an clean however decisive layout gesture that alludes to a area-system and calm connoisseurship.

The basics

Briefing:

We accept as true with that the life of extremely specialised merchandise within the cosmetics industry is an workout on consumerism. We produce 4 forms of merchandise which may additionally cowl all skin care needs. We named the street “the basics”, and that we want a packaging to speak this.

Target purchaser:

Every age. Clients who prefer a modest and practical buying technique.

Design idea:

The idea of “the important” in the back of the birth of this line is type of easy and is derived from a pharmacist with a relevant experience. We used an equivalent truthful method for the packaging: white bottles and a design referencing the crucial. Our inspiration changed into the making plans structure and associated function of the pretty famous video arcade recreation, “space invaders” (released in 1978). Each of the 4 one-of-a-kind bottles in our packaging includes a quasi recognizable shape modeled after an animal or other herbal form. The weather forming every shape are an equivalent , the fundamentals , so to talk , but their distinctive configuration creates a sequence of possibilities.

Kefalonia fisheries organic sea bream

Briefing:

We need to deliver to our clients our primary products, kefalonia sea bass and sea bream, sparkling, wiped clean and organized to cook dinner

Target customer:

A extensive but eclectic customers.

Layout concept:

We truly designed the purchaser’s subsequent circulate as a ways as this product is worried: a fresh, cleaned and organized to be consumed fish would not require however the best cooking, the usage of handiest best herbs which can convey out its precise characteristics and taste. A differentiating band, on an otherwise obvious packaging, gives far greater than the photograph of a serving concept. It works like an x-ray photo of a pure made from greek nature, also as a preview of the real culinary enjoy, the instantaneous simply -before-consuming, whilst a fish is opened and each one satisfactory smells and juices are liberated.ated.